Determine who the target customer is for the new product- Marketing Management

Determine who the target customer is for the new product- Marketing Management Now that you have evaluated the marketing environment and established some marketing goals for MM, it is time to get started with the new product plan. The first step is to research the mobile phone market. Without knowing who is buying phones in certain market segments, Michelle won’t know how to market MM’s new product. She needs your help to determine who the market is for the new product. Primary Task Response: Read the dialogue below. Within the Discussion Board area, write 750-1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will… Read More

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